What I'm Thinking About

The things I'd say if we sat down for a coffee.

Short notes on revenue, AI, founder decisions, and the ideas I keep coming back to. Not a blog. More like the things I'd say if we actually sat down together.

Revenue Performance

The enquiry that never got a reply

Most businesses measure what they generate. Almost none measure what slips through the cracks after the lead arrives. That gap is revenue.

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More notes

Better Before More

Why hiring more salespeople can shrink revenue

If a team converts 15% of qualified opportunities, the fastest lever isn't a bigger funnel. It's the five points nobody is watching.

6 min read

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AI should multiply intelligence, not activity

Most companies use AI to make more: more emails, more outreach, more noise. The real edge is using it to improve response, follow-up and decision-making.

7 min read

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Positioning

The guarantee nobody in the industry would offer

Some of the best moves I've made came from outside the industry. Risk reversal, premium positioning. Borrowed, not invented.

4 min read

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Presentations

A webinar that transfers information isn't a webinar

The point of presenting is movement: a decision, a next step. If nothing changes after the slides close, the presentation didn't work.

5 min read

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Founder Decisions

Slow is smooth. Smooth is fast.

Speed and rushing are not the same thing. The founders who move fastest are usually the ones who slowed down long enough to ask a better question.

6 min read

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A standing question

Better results often begin with a better question.

If there's a topic here you'd like me to go deeper on, or a question worth asking that I haven't, that's exactly the kind of thing I'd rather talk through than write about.

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