Two #1 international bestsellers

I've been writing about the same problem for years.

Two books, one underlying question: why do some people and businesses get more from the opportunities in front of them than others?

Book one

Average to Expert

Expertise changes how the market sees you.

How do people, founders, and businesses move from being interchangeable to becoming recognised as the expert in their market?

Average to Expert was about becoming the person or business people think of first, rather than another interchangeable option.

Expertise · Authority · Differentiation

Communication · Movement · Conversion

Book two

Being heard isn't the same as creating movement.

How speaking and presentations should create commercial action: not slides, but communication, movement, decision-making and conversion.

This book was about using communication to get people to understand, decide and act.

The through-line

Expertise gets you heard. Communication creates movement. Revenue Performance turns opportunity into commercial results.

I didn't call it Revenue Performance at the time. Looking back, that's what I was studying.